CLIENT
stack
industry
B2B SAAS, MOVING TECH
country`
USA
How Supermove rebuilt its website to match its shift from SMB to enterprise
Supermove is an a16z backed operations platform for modern moving companies
managing jobs, crews, and payments in one system. We rebuilt their website to reflect an enterprise
ready product and give the marketing team full ownership as they moved upmarket.
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Challenge
❌ A beautiful brand trapped inside a fragile
website.
Shikenzo had a strong identity. Clean visuals. High
quality work. But the site behind it was unstable. Every update felt risky. Every change
carried the fear of breaking something important.
❌ The marketing team could not move at the speed they
needed.
Launching new pages required developer help. Simple
edits took too long. Campaigns slowed down. The website became a bottleneck instead of a
growth tool.
❌ The foundation could not support scale.
There was no component system. No consistent
structure. No flexibility. Adding new content felt like hacking the site instead of building
it.
❌ The brand investment was not being translated into
digital performance.
Shikenzo had the right visuals. The right tone. The
right market fit. But the website did not support it. The technical side limited what the
brand could do.
Challenge
❌ A bloated website that no longer represented the
brand.
The previous site felt average. Too many pages. Too much
noise. A structure that confused buyers instead of guiding them. Nothing reflected the level
Supermove operates at today.
❌ Messaging that did not resonate with modern buyers.
Visitors struggled to understand the platform.
Capabilities were unclear. Value was buried. The story was stuck in the past, even as the
product matured and the market shifted.
❌ A brand moving upmarket with a website built for
SMBs.
Supermove was scaling from SMB movers to enterprise
operations. But the website looked and sounded like a mid market tool. The narrative and design
did not support their upmarket positioning.
❌ A marketing team dependent on developers for
everything.
Publishing pages was slow. Running campaigns took too
long. The system could not support fast iteration. Growth was limited by the website, not the
team.
SOLUTION
✅ Repositioned Supermove for an enterprise audience.
We worked closely with Araby to rebuild the story from
scratch. Clear outcomes. Clear capabilities. Clear differentiation. A narrative that finally
matched where the product and company were heading.
✅ Redesigned the website for simplicity, clarity, and
upmarket trust.
We removed unnecessary pages. Simplified the entire
structure. Introduced a modern design system that feels premium and enterprise ready. Every
layout supports comprehension and confidence.
✅ Rebuilt everything inside Webflow for speed and
autonomy.
The new build gives the marketing team full control.
They can now publish pages, update content, launch campaigns, and experiment freely without
developer bottlenecks.
AI VOICE AGENTS FOR MOVING COMPANIES
The
Result
Supermove now has a website that reflects who they are
today. A modern enterprise platform. A clear, confident story that resonates with buyers. A design
that supports upmarket positioning. And a marketing engine the team can run at full speed without
waiting for developers.
The site no longer limits growth. It accelerates it.
The site no longer limits growth. It accelerates it.
Speed and quality rarely go together - but Basenine makes it look easy. Every page we ship feels creative, on-brand, and built with care. They’re fast, proactive, and always pushing for better.
Arabi Siva
VP Marketing, Supermove
