CLIENT
stack
industry
DATA Security, Legal Tech
country
usa
How we helped an a16z-backed startup with clients like OpenAI, AT&T & LinkedIn better reflect who they’ve become
Kodex partnered with us to replace their outdated, confusing website with
clear messaging, modern design, and a Webflow build their marketing team fully owns. Today, their site
reflects the scale of an a16z-backed company trusted by 15,000+ agencies and enterprise leaders.
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Challenge
❌ Their website looked frozen in 2014.
Buyers judged the product before they judged the
features. The dated aesthetic eroded trust in a category where perception equals safety.
❌ Enterprise visitors didn’t understand what Kodex
actually did.
Users came to the site and left confused. The value
proposition was buried, the product story was unclear, and messaging failed to communicate their
role in critical data workflows.
❌ Massive credibility was hidden behind ineffective
messaging.
Kodex powers subpoenas and data-request workflows for
15,000+ government agencies. Binance uses them to prevent data breaches. Coinbase hits a button
and generates transparency reports. None of this was obvious on the old site.
❌ Marketing was handcuffed by developer dependency.
The team couldn’t add pages, publish case studies, or
run content programs. Every update required engineering time, slowing campaigns and limiting
experimentation.
solution
We partnered with Kodex to rebuild their story from the ground up.
✅ Repositioned the brand around clarity, confidence, and
enterprise trust
We helped the VP of Marketing sharpen the narrative so
prospects instantly understand what Kodex solves, who it’s for, and why it matters. No fluff. No
jargon. Just concrete, visual language that matched the caliber of their customers.
✅ Modernized the design to match an a16z-backed company
We introduced a crisp visual identity, enterprise-grade
UI patterns, and a layout built for speed, hierarchy, and clarity. Every design decision was
rebuilt around buyer psychology and enterprise trust.
✅ Rebuilt the entire site inside Webflow
The new build gave their marketing team full ownership.
They can now publish content, launch ABM pages, test messaging, and scale campaigns without
depending on engineering.
The Result
The new website turned Kodex’s website into a high-trust,
high-clarity marketing engine. Their team moves faster, communicates value confidently, and
finally looks like the a16z-backed company their customers already know they are.
As a Series A head of marketing, I needed speed, sharp positioning, and end-to-end execution without managing multiple agencies. Basil deeply understands product marketing and quickly turned our content into a compelling website.
Stacey Wang
Head of Marketing, Kodex Global
